Updated Donation Flow- August 2016

We have exciting news! We've optimized the donation process on Razoo, to make the experience even more seamless and easy for your donors to show their support. At the forefront of our upgrades: removing any steps that might slow them down or trip them up.  We're looking forward to seeing improved conversion rates and happier donors, all of which lead to more funds for you, our nonprofit partners.

 

So What’s New?

-Mailing Address: This step of the checkout process has become optional for your nonprofit to decide if you want to collect this information. Removing the burden of asking donors to enter their address will likely help them whiz through the donation process even quicker and easier, reducing barriers that might encourage them to drop off the donation process.

But WAIT, you say! We still use direct mail as a major communications strategy for our nonprofit, we NEED to collect addresses.

No problem, you can choose to continue collecting this information. Just follow the steps below to opt-in to Address Collection for your donors.

  1.     Log into your Razoo account and visit your Organization’s Page
  2.     Click on “Manage Page” to access the “Edit” Tab
  3.     Scroll down to the section titled “Checkout Customization”
  4.     Select the check-box labeled “Enable Donation Address” (Don’t forget to scroll down and save!)

-Donation Comments: What your donors have to say is valuable, but we wanted to give you an option to let them get through the donation process quicker and easier. By default, donors will not see an option to leave a comment during their donation process.

Again here, you can follow the steps below to opt in to Donation Comments for your donors.

  1.     Log into your Razoo account and visit your Organization’s Page
  2.     Click on “Manage Page” to access the “Edit” Tab
  3.     Scroll down to the section titled “Checkout Customization”
  4.     Select the check-box labeled “Enable Donation Comment” (Don’t forget to scroll down and save!)

Note: Donors, Supporters and Friends can always go directly to your Razoo page to leave their comment directly on your page (whether or not they make a donation!).

-Donation Impact Levels: These will now show in the checkout (rather than taking up valuable space on your page). You can still add these donation levels in the "Edit" tab of your admin panel just as you did before. The checkout process will only show 4 donation levels, so make sure you choose the 4 most impactful donation levels to add in to encourage donors to give at a certain level!

 

-Recurring Donations: Good news, monthly donations are easier than ever. Donors just need to check the box for “Donate Monthly” when they choose their intended donation amount. (Razoo will no longer support weekly or annually recurring donations).

-Donation Timelines: Scrolling donation timelines are coming soon to your to nonprofit fundraiser pages. This will be an exciting way to represent and interact with donors on an individual way. In the new donation flow, donors will have the option to hide their name, their dollar amount (or both) from showing in this scrolling timeline.

 

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