URL Tracking Feature (Referral Code)


For all those organizations who wanted to be able to track how someone got to their Razoo page, we now have a feature to help you with this!

Being able to track how donors came to your Razoo page can be critical in a marketing campaign to see which efforts worked the most. With our new URL tracking tool, Organization admins will be able to see how donors came to the page in their donation report. The new column is at the end under REFERRAL CODE.



Create a Custom Tracking URL:

When sending out your fundraising page's URL to different people, you can appended different codenames to the end of the URL for your fundraiser page, which in turn our system will capture should the donor use that link. Your codename can be anything that you choose, and you can have as many as you like!


Your Fundraising page URL: https://www.razoo.com/story/NAMEOFFUNDRAISER

You will want to append this code to the end of your url: ?referral_code=CODENAME


The donation report would have "PINK123" in the Referral Code column of the Organization's donation report for any donation that used this link to donate.

A Live Example:

The National PTA's URL for their organization page is: https://www.razoo.com/story/Nationalpta


If they sent out their URL with a code name of "share" and someone donated using that link, then the admins would see the "share" under the Referral Code column of their Organization donation report.



One idea to help most campaigns can be to have a different referral code for each social media or site you plan to post to:

External/Main Website: https://www.razoo.com/story/NAMEOFFUNDRAISER?referral_code=MainSite
Facebook: https://www.razoo.com/story/NAMEOFFUNDRAISER?referral_code=Facebook
Twitter: https://www.razoo.com/story/NAMEOFFUNDRAISER?referral_code=Twitter

These are simply suggestions. Feel free to create any codenames you'd like to work best for your record keeping!

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